For markets: Providing unique and highly innovative services that meet international quality. In addition to superior quality and value, each area of business and service contains cultural messages, and therefore satisfy reasonable needs of the customers to the maximum extent.
For shareholders and partners: Upholding a spirit of cooperation, emphasizing mutual development and respect for partners by accentuating the creation of long-term sustainable value.
For employees: Developing a dynamic, creative, and respectful work environment that enables employees to achieve at their maximum potential.
For society: Demonstrating its corporate social responsibility and national pride by harmonizing its corporate interests with the values of the communities and by making positive contributions to community-oriented activities.